As a small business owner, or even as a solo practitioner, the progress your business makes as it grows and the principles by which you operate often go unrecognized. Sure, your clients know you work hard and are pleased with the results...and that's what ultimately matters. But it also makes a difference when you receive kudos from peers, professional/trade organizations, the media, or any other independent third party. Why?
First, it just feels good to be appreciated and to have your hard work acknowledged. Second, awards and other honors are an important endorsement, giving instant credibility to your business. It's nice being able to point to that recognition when prospecting for new clients. Of course, the guaranteed publicity that comes from winning a special honor doesn't hurt either.
So, where can a small business go to get a little recognition? This is the time of year that everyone from member-based organizations to business publications start their annual call for applications for various awards. Look for your opportunity to apply for a small business award with a local Chamber of Commerce, a national small business organization, or other trade and professional groups.
To get started, nominate your company as a contender for the Top Small Workplaces 2008 award from The Wall Street Journal. They are looking for innovative small companies (and non profits) that have less than 500 employees, under $200 million in revenues, have been around for at least five years, and are truly independent business units (not part of a larger corporation). Last year's winners included several small consulting firms and a couple of boutique Public Relations and advertising/marketing agencies. What are you waiting for? Go get that official pat on the back - you deserve it!