Company representatives noted that the market for individual health insurance plans in the U.S. is at 18 million and growing. "This new portfolio of products positions HumanaOne to serve a much larger portion of the individual health insurance market, which we believe will continue to grow at a rate of five to eight percent annually over the next five years," said Steve DeRaleau, chief operating officer of HumanaOne, in a press release statement. "As more people leave group health plans, retire early, become self-employed or work part-time, they will increasingly look to individual health plans, and HumanaOne will be there to serve them with a plan ideally suited to their distinct needs."
While there's no guarantee that this set of health insurance plan options will be the best for everyone, simply having another option on the table is a step in the right direction.
