Definition: SWOT analysis is a method of looking at various factors that may influence the success of an organization or a project. A "SWOT" analysis is divided into four quadrants (or areas) that are typically charted to understand what effect each area may have on the results. The areas charted, and from which the abbreviation "SWOT" is arrived, are Strengths, Weaknesses, Opportunities and Threats.
Also Known As: SWOT