Marketing and Networking

Ways to Develop a More Effective Customer Testimonial

When your customer is willing to give you glowing remarks for a job well-done, make sure these key points are covered for a truly effective customer testimonial.

Get Your Consulting Business Mentioned in Articles

A quick tip to getting PR for your consulting business.

Tracking Results with Marketing Metrics

Not only is it important to market your business, but it is equally imperative to track results. Jeremy Cohen explains how to make more money using marketing metrics.

Making Your Web Site Work for You

Is your Web site an effective tool for your business? About.com Guide, Susan Ward shows how to get the most from your online presence.

Using a Marketing Calendar to Prompt Promotions

Map out your annual marketing goals with a tool of the trade - the marketing calendar. Breaking down long-term goals into weekly and monthly objectives keeps your marketing plan on track. Use this tool from About.com Marketing Guide, Laura Lake.