You went to the trouble of writing a press release and sending it to a newspaper or magazine, and now an editor is interested in your story. To ensure you get quoted in the article, follow these two basic, but important, tips.
- Be available when the editor calls. Editors and reporters are on tight schedules with hard deadlines. Having to play phone tag with an editor greatly reduces your chances of being included in an article. If you absolutely must call an editor back, ask for the his or her deadline and return the call well in advance of that time.
- Provide backup data. Offering the editor additional information and facts that support the story can increase your chances of making it into the final article. It also establishes you as a credible, and helpful source, and could lead to future calls. Be sure to forward the additional information as quickly as possible. And send an email to confirm receipt - if you do not get confirmation the editor got your information.
