Two consultant marketing strategies are article writing and public speaking. Don’t deviate from education-based marketing if you want great results.
Blogs should not be thought of as fancy marketing brochures. They’re an almost unmatched way to bring prospects to you and interact with them.
Blogging is a targeted and often well networked marketing method for consultants that requires much less time than print or video marketing.
Social media provides a way to educate your tribe. To build a profitable consulting practice you need to use several social media channels together.
The golden rule to education based marketing is to give it away for free. But if you give the solution away, then why would they need you anymore?
Education based marketing is delivered to clients through written materials, publicity, seminars, webinars, podcasts, blogs, websites, and videos.
If you're looking to join a consulting firm rather than becoming an independent consultant, there are pros and cons. Here are a few points to consider when deciding what to do.
A business plan is dynamic and designed to be modified as the business grows. Its structure is flexible. Your business plan needs to be quick and effective.
Consultants don't realize that when you lower your consulting fee, you've enabled a behavior that will cost you money and jeopardize your practice.
There are 3 basic but powerful consulting business tools that you must have to appear professional, competent and worthy of your prospect’s business.