Podcast marketing is audio broadcasts over the internet that can be downloaded to any mp3 player or on websites to be listened to from your computer.
Create consultant presentations and videos that educate and inspire your clients and prospects by creating authority and trust in your work.
Creating a webinar for your consulting clients and prospects is the best way to grab their attention while expanding your reach at the same time.
Two consultant marketing strategies are article writing and public speaking. Don’t deviate from education-based marketing if you want great results.
Blogs should not be thought of as fancy marketing brochures. They’re an almost unmatched way to bring prospects to you and interact with them.
Blogging is a targeted and often well networked marketing method for consultants that requires much less time than print or video marketing.
Social media provides a way to educate your tribe. To build a profitable consulting practice you need to use several social media channels together.
The golden rule to education based marketing is to give it away for free. But if you give the solution away, then why would they need you anymore?
Education based marketing is delivered to clients through written materials, publicity, seminars, webinars, podcasts, blogs, websites, and videos.
If you're looking to join a consulting firm rather than becoming an independent consultant, there are pros and cons. Here are a few points to consider when deciding what to do.